2.6 C
London
Saturday, January 28, 2023
HomeWomenUnlucky Apparel: Shein under fire for blatantly 'copying' Aussie designer's activewear

Unlucky Apparel: Shein under fire for blatantly 'copying' Aussie designer's activewear

Date:

Related stories

spot_imgspot_img


The owner of a small activewear label was gobsmacked when she found designs similar to her own on the Shein website. 

Aimee McLennan, from Adelaide, launched Unlucky Apparel in August 2020 and focuses on selling comfortable size-inclusive products. 

The 23-year-old told FEMAIL it took 12 months of work to design the ‘Roadpacr seamless leggings’ ($51) and matching sports bra ($35) that feature a ‘red to grey ombré’ print. 

The product launched in February 2021, but on October 2, 2022 she claims to have received a screenshot from a customer who brought the similar Shein version to her attention. 

‘I didn’t think Shein would ever steal one of my designs,’ Aimee said.

Scroll down for video

Aussie business owner Aimee McLennan (pictured) launched Unlucky Apparel in August 2020. The 23-year-old told FEMAIL it took 12 months of work to design the'Roadpacr seamless leggings' (left, $51) and matching sports bra (right, $35) that feature a'red to grey ombré' print

Aussie business owner Aimee McLennan (pictured) launched Unlucky Apparel in August 2020. The 23-year-old told FEMAIL it took 12 months of work to design the ‘Roadpacr seamless leggings’ (left, $51) and matching sports bra (right, $35) that feature a ‘red to grey ombré’ print

Shein started selling the Seamless High Stretch Ombré Top-Stitching Sports Set for just $26.95 - and it looks near identical to the Unlucky Apparel version (pictured: Shein product)

Shein started selling the Seamless High Stretch Ombré Top-Stitching Sports Set for just $26.95 – and it looks near identical to the Unlucky Apparel version (pictured: Shein product)

Shein started selling the Seamless High Stretch Ombré Top-Stitching Sports Set for just $26.95 – and it looks near identical to the Unlucky Apparel version. 

Aimee claims the fast fashion retailer ‘stole’ her designs, and decided to compare the two. 

‘I know that they stole my specific design because when I was designing my product, I was Googling ‘red to grey ombré leggings’ and nothing came up from no other brands. No other brands had red to grey,’ she said.

‘I have emailed Shein with no response.’ 

 

 

Pictured: Unlucky Apparel crop

Pictured: Shein crop

On October 2, 2022 Aimee claims to have received a screenshot from a customer who brought the similar Shein version to her attention. She also claims Shein didn’t just copy the colour, but also the shading, linework and seam placements (left, Unlucky Apparel, right, Shein)

Instantly she noticed the difference in quality and claims the Shein material is thin. 

‘The fabric composition is different, this is how I know my supplier didn’t send my left-over stock to them,’ Aimee said. 

She also claims Shein didn’t just copy the colour, but also the shading, linework and seam placements. 

Aimee said she hasn’t spoken to a lawyer, and doesn’t plan to, because ‘no laws were broken’ regarding copyright. 

‘It just makes me look bad, it makes me look like I’m copying Shein when in reality, Shein copied me,’ she claims.

‘On the very small positive side, it was a compliment to say the very least that a big brand liked my base design enough to reproduce it themselves’. 

'It just makes me look bad, it makes me look like I'm copying Shein when in reality, Shein copied me,' Aimee claims (pictured left, Shein version, right, Unlucky Apparel version)

‘It just makes me look bad, it makes me look like I’m copying Shein when in reality, Shein copied me,’ Aimee claims (pictured left, Shein version, right, Unlucky Apparel version) 

Aimee said she's'emailed Shein with no response' (pictured holding the Unlucky Apparel leggings)

Aimee said she’s ’emailed Shein with no response’ (pictured holding the Unlucky Apparel leggings) 

Aimee said she made the comparison to show people how ‘you get what you pay for’. 

‘I can’t cry and whinge that they copied but I can promote that overall my product is better. Shein is known of stealing designs with tiny changes, they are known for bad quality,’ she said. 

‘I knew from their price, there is no way they are making money on that unless their unit cost is in the cents, and I know my customer base trusts me to not give them quality so low.

‘I couldn’t even buy the fabric without labour for that kind of pricing, it shows that even my fabric was a high quality.’ 

Aimee went on to explain how ‘the proof is in the pudding’ and believes the ‘knock-off set will go straight to goodwill’. 

Aimee went on to explain how'the proof is in the pudding' and believes the'knock-off set will go straight to goodwill'. A Shein spokesperson told FEMAIL the brand takes'all claims of infringement seriously'

Aimee went on to explain how ‘the proof is in the pudding’ and believes the ‘knock-off set will go straight to goodwill’. A Shein spokesperson told FEMAIL the brand takes ‘all claims of infringement seriously’

A Shein spokesperson told FEMAIL the brand takes ‘all claims of infringement seriously’. 

‘It is not our intent to infringe anyone’s valid intellectual property and it is not our business model to do so,’ the spokesperson said. 

‘SHEIN suppliers are required to comply with company policy and certify their products do not infringe third-party IP. We continue to invest in and improve our product review process.’

Subscribe

- Never miss a story with notifications

- Gain full access to our premium content

- Browse free from up to 5 devices at once

Latest stories

spot_img

LEAVE A REPLY

Please enter your comment!
Please enter your name here