You won’t believe what gym this is: Budget Aussie fitness chain once ‘mocked’ online gets a much-needed revamp with lush bathrooms and a workout space that looks like F45
- Plus Fitness is rolling out a huge rebrand in 2023
- The Australian fitness chain was once mocked online for its low quality
- It is updating its facilities to stand out in the competitive fitness industry
With a sleek design, luxury facilities and modern equipment, visitors would never believe this super affordable Aussie gym chain was once ‘mocked’ by fitness lovers online.
Plus Fitness is revamping its clubs across Australia and New Zealand with a new modern design and lavish bathrooms gym junkies will love – and it’s still one of the cheapest on the market.
The rebrand is rolling out across the country in response to the increasing ‘competitiveness’ for gyms and fitness clubs to stand out among the rest as Aussies prioritise their health following the Covid-19 pandemic.
Plus Fitness is revamping its clubs across Australia and New Zealand with a new modern design and lavish fit-out gym junkies will love – and it’s still one of the cheapest on the market
Doing away with shower cubicles, Plus Fitness now has private bathrooms with stylish matte-black hardware
From as little as $15 a week, members can now enjoy a state-of-the-art facility with private bathrooms, contemporary equipment and customised communications using AI technology to help stay on and get the most out of their fitness journey.
Doing away with shower cubicles, Plus Fitness now has private bathrooms with stylish matte-black hardware.
A new blue, soft sandstone and grey colour scheme give the gyms a more futuristic feel than the old orange walls.
Adopting the newest technology means Plus fitness members will be able to swipe in with their phone rather than a key card 24/7 and find workouts specific to their personal needs.
A blue and clean, soft sandstone and grey colour schemes give the gyms a futuristic feel while new technology means members can swipe in with their phone rather than a key card
Plus Fitness general manager Gordon Martin said the gym group’s quality needed an update to ‘stand out from the crowd’
All 200 gyms are expected to be refitted by 2025 and the business is set to expand with additional clubs and members making Plus Fitness one of the largest health chains in the country.
Plus Fitness general manager Gordon Martin said the gym group’s quality needed an update to ‘stand out from the crowd’.
‘The fitness industry is more competitive than ever,’ he told FEMAIL.
‘If we want to be competitive and grow the business both in Australia and internationally we need to improve our baseline as a good quality gym which is an expectation for any member now days.’
He described the new fit out as ‘aesthetically pleasing as well as functional’ and said it more hygienic with easy-to-clean polished concrete floors throughout as opposed to carpets.