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Owner of ChouChou Intimates discovers Addison Rae is a fan of her lingerie brand

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Small business owner known for selling cheeky ‘personalised’ underwear discovers a major American celebrity purchased her sets – and they’re about to go on sale

  • Tina Grasso started ChouChou Intimates in November 2019 from her kitchen
  • Brand only had 8,000 Instagram followers when it was noticed by Addison Rae
  • The American media personality bought a whole range of lingerie
  • She went on to post it to her 40million followers online and tag the business 

An Aussie small business owner has described the moment she realised TikTok sensation and Netflix star Addison Rae purchased multiple lingerie sets from her online store.

Tina Grasso started ChouChou Intimates in November 2019 from her kitchen table after failing to find a brand of underwear that blurred the lines between comfortable, everyday wear and date night.

Her business, which has 15,000 followers on Instagram, is well-known for offering customers a personalisation option with some of their underwear designs, so you can truly make them your own.

Despite knowing in her heart she was onto a winning idea, Ms Grasso couldn’t prepare herself for an order to come through on a Sunday afternoon belonging to Addison Rae. 

An Aussie small business owner has described the moment she realised TikTok sensation and Netflix star Addison Rae (pictured) purchased multiple lingerie sets from her online store

An Aussie small business owner has described the moment she realised TikTok sensation and Netflix star Addison Rae (pictured) purchased multiple lingerie sets from her online store

Tina Grasso started ChouChou Intimates in November 2019 from her kitchen table after failing to find a brand of underwear that blurred the lines between comfortable, everyday wear and date night

Her business, which has 15,000 followers on Instagram, is well-known for offering customers a personalisation option with some of their underwear designs, so you can truly make them your own

Tina Grasso started ChouChou Intimates (pictured) in November 2019 from her kitchen table after failing to find a brand of underwear that blurred the lines between comfortable, everyday wear and date night

The American media personality, 22, was ranked the highest-earning TikTok personality by Forbes in August 2020, only to make the Forbes ’30 Under 30′ list for social media influencers the following year.

‘When the order from Addison Rae came through I was in disbelief, part of me didn’t believe it was really her,’ Ms Grasso told Popsugar. 

But the address was from Los Angeles – where the star of Netflix hit He’s All That is from – so she began to research the area with fraud filters on to make sure it was legitimate. It was. 

‘I could also see in Shopify that she came directly to the store via Instagram. But since we had under 8,000 followers at the time, and don’t advertise in the US, I couldn’t (and still can’t) figure out how she found the page,’ Ms Grasso said.

Addison chose a number of pieces from the brand’s first collection – called Audrey – and even personalised some of her products. 

The American media personality, 22, was ranked the highest-earning TikTok personality by Forbes in August 2020, only to make the Forbes '30 Under 30' list for social media influencers the following year

Addison chose a number of pieces from the brand's first collection - called Audrey - and even personalised some of her products

The American media personality, 22, was ranked the highest-earning TikTok personality by Forbes in August 2020, only to make the Forbes ’30 Under 30′ list for social media influencers the following year

The brand is going from strength to strength with the launch of its latest collection Bettie and will host a 25 per cent off sitewide sale for Black Friday, excluding the new Bettie range, from November 24 to 28

The brand is going from strength to strength with the launch of its latest collection Bettie and will host a 25 per cent off sitewide sale for Black Friday, excluding the new Bettie range, from November 24 to 28

‘It’s crazy to think someone with 40 million followers could find a small Australian brand with less than 10k followers and like their products enough to make a purchase – not to mention then share it on their socials,’ she said.

Addison posted a photo of her underwear with the title ‘Obsessed’ to her Instagram Story, sending legions of fans to the little-known lingerie shop. 

Ms Grasso said: ‘Obviously, I wrote her a personalised card and told her to DM us if she liked the products. Shortly after the order was delivered, I received a message from her saying she was obsessed with the products. I couldn’t believe it.’

The brand is going from strength to strength with the launch of its latest collection Bettie and will host a 25 per cent off sitewide sale for Black Friday, excluding the new Bettie range, from November 24 to 28.

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