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FaceGym: Founder of cult celebrity-loved 'facial workout' shares the secrets of her business

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The founder of a celebrity-loved ‘facial workout’ that promises to sculpt, tone, and lift the 40 muscles in your face has shared the secrets to her beauty empire.

Inge Theron is the founder of FaceGym, which is a revolutionary skincare fitness brand that is dedicated to moulding your skin and draining excess fluid via facial massage, stimulation, facials and products.

Ahead of its launch in Australia in Sydney’s flagship Mecca store, former beauty journalist Inge revealed how she came up with the idea for FaceGym.

‘I’d been thinking about the body and the gym and the endless benefits we see for our muscles and skin when we regularly work out,’ she told Mecca. 

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The founder of a celebrity-loved'facial workout' that promises to sculpt, tone, and lift the 40 muscles in your face has shared the secrets to her beauty empire (Inge Theron of FaceGym pictured)

The founder of a celebrity-loved ‘facial workout’ that promises to sculpt, tone, and lift the 40 muscles in your face has shared the secrets to her beauty empire (Inge Theron of FaceGym pictured)

FaceGym is a revolutionary skincare fitness brand that is dedicated to moulding your skin and draining excess fluid via facial massage, stimulation, facials and products (before and after)

FaceGym is a revolutionary skincare fitness brand that is dedicated to moulding your skin and draining excess fluid via facial massage, stimulation, facials and products (before and after)

‘And I thought, “Why don’t we do the same for our faces too?” Our face is made up of more than 40 muscles. If you train the muscles in your face consistently, it can help to prevent sagging.’

She added that she wants people to realise that the muscles in our faces are ‘the same’ as the muscles in our body, and if you need a fitness routine for them as you do your physique.

Enter FaceGym. 

The revolutionary concept sees a facialist – or ‘face trainer’ – perform a series of sculpting moves that tone and tighten your face while you sit back and relax over 45 minutes or an hour.

The facials involve tools including a mini yoga ball ($45) for the face and a multi sculpt high-performance contour tool ($89), which is something like a Gua Sha tool that seeks to rid your skin of excess fluid and leave it looking less puffy and more refreshed.

There are also hyaluronic acid microneedling tools ($98) designed to help re-surface the skin and inject it with glow.

The facials are not painful and there is no downtime. They merely ‘work’ the facial muscles to ensure your skin looks as radiant as possible.

The revolutionary concept sees a facialist - or'face trainer' - perform a series of sculpting moves that tone and tighten your face while you sit back and relax over 45 minutes or an hour (pictured before and after)

The revolutionary concept sees a facialist – or ‘face trainer’ – perform a series of sculpting moves that tone and tighten your face while you sit back and relax over 45 minutes or an hour (pictured before and after)

Since FaceGym launched several years ago, it has gone from strength to strength and is now used by a number of celebrities on the red carpet (pictured before and after)

Since FaceGym launched several years ago, it has gone from strength to strength and is now used by a number of celebrities on the red carpet (pictured before and after)

Since FaceGym launched several years ago, it has gone from strength to strength.

It now has a celebrity client base including Lizzo, Kaia Gerber, Nicole Kidman and Elizabeth Olsen – who all swear by it to get ready to hit the red carpet.

Meanwhile, thousands of before and after pictures shared on Instagram show just how effective it is at banishing redness and puffiness and revealing your best skin yet. 

Signature moves include'knuckling, pinching and whipping strokes' - all of which are designed to'help encourage collagen, stimulate the skin and boost radiance' (pictured in process)

Signature moves include'knuckling, pinching and whipping strokes' - all of which are designed to'help encourage collagen, stimulate the skin and boost radiance' (pictured in process)

Signature moves include ‘knuckling, pinching and whipping strokes’ – all of which are designed to ‘help encourage collagen, stimulate the skin and boost radiance’ (pictured in process)

Like a gym workout, the facial starts with a warm-up that is designed to boost circulation and'start up the muscles', before the cardio and then a cool down (pictured before and after)

Like a gym workout, the facial starts with a warm-up that is designed to boost circulation and ‘start up the muscles’, before the cardio and then a cool down (pictured before and after)

Inge described exactly what a FaceGym facial entails:

There are also a range of skincare products and tools to buy (pictured)

There are also a range of skincare products and tools to buy (pictured)

‘We deliver deep tissue muscle manipulation to help train the facial muscles, aiming to lift, sculpt, tone and tighten the face like never before,’ she told Mecca.

Signature moves include ‘knuckling, pinching and whipping strokes’ – all of which are designed to ‘help encourage collagen, stimulate the skin and boost radiance’.

Like a gym workout, the facial starts with a warm-up that is designed to boost circulation and ‘start up the muscles’.

This is followed by your cardio, which is where you’ll get the whipping strokes that Inge said are ‘exactly like running on a treadmill at the gym’.

Finally, you finish with a relaxing cool-down that has ‘softer sweeping and draining movements’.

‘Celebrating and embracing ageing is a huge part of our ethos,’ Inge said. 

‘It’s why the brand came to life. I always say we’re not in the beauty industry, we’re in the confidence-boosting industry – and that spans every age. It’s never too late to start adding facial massage into your daily skincare routine’. 

For more information about FaceGym at Mecca, please click here.

How to give yourself a FaceGym workout at home 

1. Starting with clean hands and a cleansed face, begin your workout with the warmup using the FaceGym Face Ball. 

Like a mini yoga ball for the face this helps to stretch out tight muscles, release tension and aid lymphatic drainage, boosting your overall facial muscle flexibility, while toning and strengthening too. 

The FaceGym Face Ball and Multi-Sculpt tools both come with an exclusive QR code on pack to unlock full workout tutorials.

2. Next, grab your favourite facial oil. We recommend FaceGym’s Face Coach Oil, an award-winning, powerful antioxidant face oil with Squalane and Coenzyme Q10 that’s suitable for daily facial workouts. 

Apply to your face and neck and massage into the skin to help the Multi-Sculpt tool glide smoothly over the skin without dragging.

3. The FaceGym Multi-Sculpt tool is high-performance gua sha tool that’s perfect for contouring. Made from stainless steel, it has six unique edges to work different areas of the face and helps to define, depuff, plump fine lines, release blockages and reduce facial tension.

It’s a great tool for easing common jawline tension. Using the grip edge, place your chin into the grip and holding the tool at a 15-degree angle and gently sweep it from chin to ear, feeling the muscle tension releasing. Repeat for five to six sweeps on either side of the face.

4. Once you’ve completed the moves above, always finish a face workout with some light lymphatic drainage to drain any unwanted toxins left from the face and neck. 

Remember to leave your facial oil on the skin to really reap the benefits. Finish with your daily moisturiser and always remember your SPF for optimal protection. 

Keep up with facial massage and exercises regularly to maintain results and build muscle memory.

Source: FaceGym 



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